As human beings, our decisions are lead, not only by logic but by emotions as well. Why is Brand Color Psychology so important?Ĭolor evokes feeling. It’s a powerful tool in a designers armoury. Simply put, specific colors have the ability to trigger specific emotions, and these emotions can help users engage with a brand or even lead to certain behaviours and decisions.īrand Color Psychology provides a framework for understanding how and why we interact with the brands in our lives. In marketing and branding, Color Psychology is focused on how colors impact consumers impressions of a brand and whether or not they persuade consumers to consider specific brands or make a purchase. What is Brand Color Psychology?Ĭolor psychology is defined as “the study of how colors affect perceptions and behaviours”. So, how have these brands managed to link their name with a specific color in our minds? By successfully using Brand Color Psychology of course! In this article, we will take a deeper look at what Brand Color Psychology is, why it is so important and how to use it to benefit your brand. Likewise, you can’t imagine Santa Clause drinking any other soda drink, but Coca-Cola. You can’t think of Yahoo mail, without picturing their purple logo. You can’t see the McDonald’s logo, with its yellow-gold arches, without thinking about happiness, childhood, or their delicious french fries.
The answer to the above questions is pretty obvious. Which soda drink do you think of when you see a red Santa Clause riding his sleigh? What color comes to mind when I say McDonald’s? What about Yahoo mail? Now, let’s try the opposite.
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